Top Ten Tips to Increase Your Adwords Profit

1) Frame out a list of keywords that all possibly fits your business field or product service. As a minimal pay of five cents you can bid your keyword and also analyze your competitor bidding cost. Compare the traffic, Cost, keyword between your product and your competitors product.
2) Just analyze if your ad is in the fourth place of the Google search list, what may be the percentage of your traffic. Similarly compare all the listings and its traffic ratio.
3) Adwords advertisement will attract more number of clicks when the keywords are much concentrated in the title phrase. Because if the user fined the same text in the sponsored links, its common the user clicks the ad and you may have the chance to turn your product as sales.
4) Before starting your adword campaign it’s very necessary to study the guidelines framed by Google. The framed do’s and Don’ts should be carefully studied. Experiment starts after the analyzing part.
5) As a business person that too involved in Google Adword first of all you should know to calculate the user choice. According to that frame your keyword in every landing page.
6) As like the offline marketing your Adwords-ads should be offered during the specific holidays that determine your increased traffic ratio.
7) The Google ads are also displayed on partner sites of Google, which is commonly called as Google Adsense. It’s a next simple to acquire much traffic.
8) Always your Google Adword should specify the term “Free” Which attracts n number of visitors to track your product and business services.
9) Avoid price wars at which a competitor and you attempt to outdo the click price for a keyword continuously. Never bid the keyword which is cheap or high expensive. Always your ad should be quality one.
10) Use “excluding keywords”. Those ones are keywords for which your ad is supposed not to appear. In this way you do not have to pay for clicks.

Sitemap Creation

Search Engine Marketing and its two arms, Search Engine Optimization and Search Engine Marketing, still remains a sort of a mystery to a lot of people who own websites today. SEM/SEO/SEA are processes that augment or improve the presence and the visibility of your website, using Search Engines. There are quite a lot of tools available in the market today that can help you use these processes.
Out of the three, Search Engine Optimization or SEO is one such process that needs to be applied carefully. Two Sub-divisions exist, where SEO is concerned – On Page Optimization and Off-Site Optimization. When People initially started using SEO, back linking was considered to be the most important part of SEO. Today too, many people do use more of Back Linking, than content optimization and other SEO processes. In-fact, today, many articles, e-books, and other research material also deeply delve in Back linking as a major SEO strategy. Back Links are nothing back one way anchor tags that refer to your website.
Many SEO “experts” and SEO professionals today, have become aware of the fact that just back linking is not the best or only way to optimize web pages and web sites. It just makes up for a small fraction of the entire SEO process; so much so that if a web master or SEO professional today is just back linking web sites to other websites, his websites are definitely not getting optimized.
On Page optimization, deals with SEO methods and processes that act on your own website and web pages. Off-Site Optimization deals with SEO methods and processes that use other websites and web-pages to optimize your website or web page. Some SEO strategies include meta tags optimization, alt tags optimization and html tags optimization, etc.
One of the new optimization techniques that is gaining ground pretty fast is creating optimized “Sitemaps” that are added to webmaster accounts within search engines and are also uploaded to your websites so that crawlers or bots could better index your web pages and would know which web pages to index. Sitemaps came into existence just over a couple of years back.
What are Sitemaps?
Sitemaps, previously used to be graphical representations of the structure of your websites – for enhancing the navigation of your websites. Today, there exists two different types of sitemaps. One which graphically represents the structure of your websites to your users, the other type of Sitemaps that are XML and or text files that are used to guide search engine bots and crawlers. Search engines like yahoo and Google place very high emphasis on sitemaps, especially when websites are dynamic or have dynamic content. These Sitemaps are usually spelled with a capital ‘S’. Sitemaps, thus reduce the importance of inter web page links. They also help in getting broken links or invisible links to get indexed. More over major search engines today provide free tools for creation of such Sitemaps.

RSS Feeds Fetches the Entire Internet Industry

1) Introduction of RSS Feed starts with the larger News services, as for their business promotion web master crab the situation. With in very short period web masters and marketers realized the amazing inbound link which stays as the permanent link.
2) It’s very simple to have RSS Feed in your site, just feed the RSS Feed in the feed reader of your website. Soon after placing the RSS feed in your website, there is an advantage of instantaneous transmission of information which offer the user with up to second information as per their business nature.
3) The inbound link will be created so that promotion of the site with enormous page ranking will be targeted. In common the newsletter and emails were much fascinated by using this RSS Feed. When RSS Feeds are placed in the site the articles, Newsletters, or any related e-books can update to the favorites of the authors intention customers.
4) Even though RSS Feeds are having wide advantage, the main reason for its failure is it will fetch all the news and actions in most straight forward. This is the very simple method of communication which saves the advertisers time and energy.
5) RSS Feeds are the software’s which is available in the form of free downloads. As it available as a free software mean also, many of the user feels discomfort for using this resource because, some times the mails sending through this can be blocked as a SPAM mails. By simply providing an RSS Feed, this information can be obtained.
6) Most of all, RSS Feeds keep marketers on their toes, since only those sites that are regularly updated, will benefit the most.

Money Making Online Business. Learn to Earn More.

Are you are really interested in online business which earns as a second income, make some “extra cash”, to make a full-time income, some time made you to think to leave the current full time job that you works under some one. Normally online business exactly builds you as manager. It gives much confidentiality about your business before your competitor.
Many of the online entrepreneurs believe that, they have to focus on getting more customers there by they can increase their profits. But this is too general, because your focus should be that star but that achievement should take you to acquire the sky. So you have to dream about the big picture which exactly takes to the core objective.
By getting more leads you can’t get more profit because with more number of leads you can only able to get more conversion rates. By having more conversion rates you can able to increase more transactions of your current customer.
Leads x Conversions = customers x Transactions x Avg. $ Sale = turnover x Margin = profit.
For your clearance a small example, 1000 Leads x 1% Conversion = 10 customers x 5 Transactions x $30 Av. $ Sale = $1500 turnover x 80% Margin = $1200 profit.
So, you have to work out how many unique visitors visits your site, and how many of them buy from your site, List how many times they make a purchase with your site, from that the average $ sale have to be calculated, and from this just imagine your original margin you had obtained.
It’s sure that you can’t control how many customers you get or how much profit you make fro your visitors. But you can be absolutely evaluating the 5 parts of your business that will give you consistent, predictable results.

How to bring enough traffic to Blog with no cost investment

1) Blog is your common place where you can store all your day to day activities, all your business trade marks with fake and hike. Normally blogs which connects you to the entire internet community with those who are having similar thinking as like a home business entrepreneurs. It’s very simple to bring much traffic to your site with a high quality content of your site.
2) The golden rule for upgrading your site in top position is by keeping your content fresh and original. In order to have your content in the above said criteria, updating your content instantly is very important. Search engines are very active by giving the updating contents. Directory listing is residual advertising tool, which works for 24/7.
3) Many people drop in to search engine in order to get the information for their search. So from this we can understand that people visit search engine in order to get the information, but not for buying the product. So if you deliver the quality content what they are looking for, automatically traffic starts wind up your blog.
4) As per today’s technological world people surely turn back to see the old stuffs what we called as archive content. Archive is the places were we can store all the traditional information that keeps you updated always.
5) Your Blog should act as an online journal. By using this any one can promote the home business, by constantly performing the SEO to increase the traffic to your website. Really it’s the best place to presale the newly launched product with no cost investment for advertising. Search engines also love another thing: inbound links to your website, especially when they come from related websites.

Glossary of SEO terms

Algorithm - A set of complex mathematical formula used by search engines to rank web pages.

ALT Tags - This is used to show a text description of an image. They assist you with your search engine ranking by increasing the keyword density. For example:

< src="images/seo.jpg" width="300" height="450" alt="Photo of SEO">

Anchor Text - The visible text for a particular hyperlink is called Anchor Text. For example:

< href="http://www.uditi.net /">this is the anchor text< /a >

ATW - This is the abbreviation for AllTheWeb, a search engine powered by FAST.

Backlinks - Also called Incoming Links, Backlinks are links on another web page in the direction of your page.

Broken Link - A link that does not lead you to a destination page when you click it. This may happen when the destination page is renamed or deleted from the server. Broken link is also referred to as a Dead Link.

Bot - it is a shortened form of Robot (also called a spider or spyder). Bot refers to software programs that scan the web. Bot is used by search engines for scanning web pages. It is also used by spammers for harvesting e-mail addresses.

Click Through Rate (CTR) - This refers to the number of times a link is clicked on divided by the number of times a link is displayed. In short, it is the ratio of clicks per impression. An impression is nothing but a link displayed. For example:

A link is displayed 100 times (100 impressions) and clicked on 10 times. The CTR is 10% (10/100=.10).

Cloaking - It is a technique used by spammers to show one page to a human visitor and another version to a search engine. It is a violation of the Terms of Service, looked down upon my major search engines like Google, MSN and Yahoo.

Cross Linking - When two websites of a single possessor are interlinked in order to boost search engine ratings, it is called Cross Linking. If detected, it attracts search engine penalty.

CPC - This abbreviation stands for Cost Per Click. It is the base unit of cost for a PPC campaign.

CTA - This abbreviation stands for Content Targeted Advertising. CTA refers to placing relevant PPC ads on content pages for non-search engine websites.

Deep Linking - When linking is done to a page that is removed from one or more levels from the home page, it is called Deep Linking. It is often sought to build Page Rank to a specific page on a website. For example:

http://www.yoursite.com/articles/seo.html

Doorway Page - also called Gateway Page, it is usually built for the specific purpose of driving traffic to another page. Designed more for search engines than human visitors, Doorway Page is written for gaining high ranking on search engines. This practice is looked down upon by major search engines.

Duplicate Content - when two or more web pages contain almost the same content, they are said to have Duplicate Content. Filters are set by search engines to detect such duplicate content when their crawlers are active on the web. Duplicate content is penalized when detected, often resulting in lowering of the ranking.

Dynamic Content - Also called Dynamic Pages-web pages generated from database information based on queries initiated from users are called Dynamic Content or Dynamic Pages. These pages often include the ? character in the URL.

You can often find these extensions .asp, .cgm or.cgi in the URLs of the Dynamic Pages. Most search engines don't index dynamic content well (sometimes not at all).

Dynamic IP address - It is an IP address that changes every time a computer logs on to the internet.

FFA - This abbreviation stands for Free For All. Most of FFA sites post large unrelated links to anyone and everyone, links that are mostly useless. With little relevance to users, search engines minimize their importance in ranking formulas.

Gateway Page - See Doorway Page.

Google Dance - When Google updates its nine data centers, the positions of the sites appear to dance as they fluctuate from minute to minute. This fluctuating positions, when Google is performing it index update, are unofficially termed Google Dance. Simply put, when Google updates its index, it is called Google Dance.

Header Tags - HTML tags which help outline a web page or draw attention to important information are called Header Tags. Keyword inside Header Tags can boost rankings on the search engines. For Example:

<>Uditi Technologies< /h1 >
<>Uditi Technologies< /h2 >

Hidden Texts and Hidden Links - Text font that have the color as the background become virtually hidden, rendering the text invisible to the eye. Such texts are called Hidden Text or Hidden Links. Used to increase Keyword or Keyphrae density, they artificially boost the link popularity of other pages.

Hits - This is wrongly understood as visits to a site. A hit takes place every time a file is accessed on the website.

Inbound Links - See Backlinks.

Ink - This word is a shortened form of Inktomi, the back-end search engine of Yahoo. This, however, is now being phased out by Yahoo and a new one is being built using Inktomi's technology with elements of Yahoo's other search engines.

Indexing - The placing of a URL in a rank-wise position by the search engine on its database is called Indexing. It is also called Index.

Keyword/Key Phrase - Words or phrases that are used in search engines by users to locate a particular site are called Keyword or Keyphrases. SEO uses Keywords or Keyphrases strategically to gain higher ranking of a site by search engines.

Keyword Stuffing - The adding of keyword or Key phrases to gain higher ranking by search engines is called Keyword Stuffing. The addition may or may not be visible to humans. When they are visible, it detracts from the impact of the page. Sometimes search engines may discount large blocks of such keyword or Keyphrases that do not confirm to grammatical structures.

Link Exchange - also known as reciprocal link, Link Exchange is the placing of a link to another website on your own site in exchange for a return link.

Link Popularity - This is a term used describing how popular a web page is on the internet. It is measured by the number of inbound links pointing to your web page. This is one of the main factors that search engines consider while ranking a web site.

Log Files - These are files that are constantly and automatically created and updated on your web server. They provide very specific details about the activities taking place on your web site. Log Files include URLs, IP addresses, pages visited, errors generated, number of unique visitors, total page views, total hits and other pieces of information. When carefully reviewed they throw a lot of light on the performance and visitors to the site.

Meta Search Engine - This is a website that takes your query and conveys it to several different engines and directories and then summarizes the results in a logical manner for review.

Mirror - This is an identical or near identical web site (or page) of another site, purposely done to target optimization of keywords or keyphrases. It is a violation of the Terms of Service of search engines.

PFI - The abbreviation that stands for Pay For Inclusion. PFI is offered by most search engines to assure spidering or indexing of a site or a page. There is no guarantee that your site will be ranked high. It just offers webmasters the opportuynity to quickly make changes to a site into a search engines index.

Portal - A designation for websites that are either authoritative hubs for a given subject or content driven sites. Most portals offer relevant content and ad proposals for relevant sites.

PPC - It is a short form of Pay Per Click. It is an advertising model where advertisers pay only for the traffic generated.

PR - it is an abbreviation for PageRank, a Google's trademark for their proprietary measure of link popularity for web pages.

Robots.txt - This is a file which well-behave spiders read to determine which parts of a website they may visit.

Scumware - This is a generic label for softwares that install themselves secretly or without consent or dishonestly and tracks users activities without the user being aware of it. Scumware does not allow easy uninstallation or removal. It can also change the default position of other programs.

Search Engine Friendly - Used of a web page that has been specially designed for search engine with the aim of gaining high ranking. It makes it easy for the search engine to follow the links on the page.

Search Engine Optimisation - The process of optimizing a web page for high search engine ranking for a particular search term or a set of search terms.

Search Engine Results Pages (SERPS) - These are the ranked listing of web pages that are returned for a specific search query.

Search Query - This stands for the keyword or Keyphrase that you type into a search engine to find web pages on topic that you are looking for.

Spam - In SEO terminology, Spam refers to manipulation techniques that violate search engine Terms of Service. The manipulation is often indulged in getting higher ranking for a website or a web page. Spam can call for banning.

Spider - also called Crawler-This is a program that search engine uses to 'crawl' along the web to follow the links from page to page for indexing the page.

Stop Word - Word or words that search engines ignore when they process a query and index the web page.

Unique Visitors - The number of visitors who visit a web site within a given period of time (say 24 hours) from a single IP address. If a person visits the site three times a day, it is counted as one visit for that day.

www2/www3/www-xx - A short hand term used by Google dance watchers to refer to different Google data centers.

SEO / SEM Tools
Web marketing today has reached a place where one must be the best to stay ahead in the game and efforts must be taken to getting your website visible on major search engines. With our expertise, we bring you some of the best and powerful seo tools that will help you in optimizing your website and reaching the top position.


Good Keywords: Find the best keywords for your web pages - Good Keywords is a Windows software for finding the best keywords for your web site pages. It also includes a link popularity finder that finds the number of sites that link to your site and a site popularity meter to measure your relative traffic.


Keyword Selector Tool - Displays how many times a certain keyword was searched for in a given month. Shows all related searches for the entered keyword.


PPC Toolkit: Pay Per Click Software Tools - PPC Toolkit is a collection of Essential Software Tools for Pay Per Click Search Engine Advertisers.


DNS Stuff - Free fast, advanced and comprehensive web-based DNS and domain name tools for DNS hosting, going beyond just ping, tracert/traceroute, WHOIS and DNS lookups.


Google PageRank Checker - Page Rank Checker is a completely Free tool to check Google PR, page rank of your web site easily and possibly display your Google PageRank on your web pages.


Free Link Exchnage - Reciprocal link exchange directory with links organized into categories.


Real Estate Link Exchnage - Exchanging link among real estate professional to get link popularity for search engine.


The W3C Markup Validation Service - This is the W3C Markup Validation Service, a free service that checks Web documents in formats like HTML and XHTML for conformance to W3C Recommendations and other standards.


CSE HTML Validator - Professional HTML Syntax Checker and HTML Editor - Windows. HTML, XHTML, and CSS validator. Also checks accessibility, links, and spelling. Commercial pro version and free lite version.


Loading time checker - Site load time test - Optimizing your web page loading time is essential for keeping your visitors. If your pages load time is too long due to un-optimized images, people simply leave your site before it is loaded! This way, you might miss out many sales.


Find broken links on your site with Xenu's Link Sleuth (TM) - A free multi-threaded link checking software to analyze web sites to find broken links. Runs on Windows 95, 98, NT, 2000 and Windows XP.


155 SEO TOOLS - All In One Place! - SEO Tools page! Best Free SEO Tool page on the internet! These free SEO Tools will help you to optimize your website and move your search engine position and ranking


More SEO Tools - To begin optimizing your website(s) for top placement within the search engines. Our SEO tools do not support any Secured Server Sites due to authentication issues.

Banner Advertise which is Interactive Advertisement that attracts Huge Traffics

Banner Advertisements are the ads with attracting text and graphics which acquires the entire user at least once. Banner advertisements are unique ads that will be placed in web pages of the websites.
Banner ad, paves many advantages that could come to play: high clickthroughs, brand awareness, increased sales, targeted reach and more.
Click through rates are highly innovated by the use of attractive power words that encourage more visitors to take action on seeing that particular ad.
Phrases such as “Click here”, “take a tour”, “Live Demo”, “free newsletter”, or “pay a visit” can create a sense of attractiveness within the visitor to click on your banner.
Contrast colors, a consistent emphasis throughout, and the bolding and highlighting of important keywords like "click here" or "limited offer" can add an advantage to your ads design and because of this the brand name starts spreads every where.
To be in note the number of words in the ad should not cross more than 7 or less than that. When there is more text in the banner ad, then the visitors will loss his potential to read the content in the ad.
Web browsers on the Internet can able to navigate at outstanding speeds; normally it will not allow time for WebPages to load fully. If the page in which your banner ad takes more than 11 seconds to load, the chances of having your banner seen is pretty low.
Then it’s pretty poor that your banner ad comes as eyewash for the visitor. Joining with link exchange programs and distributing your banner to attract your target market. It’s simple but has to analyze and plan before getting in to action.

Adwords a small ethics to become a billionaire

With 2 cent as cost per visitor Google Adwords service made a miracle in the web industry, by converting many people as an entrepreneur. As like a success story there are few many failure stories are also available who had loss all their money in Google Adwords with out any profit. In order to clear you from this problems, just follow the techniques what I had learnt and used,

§ Design
§ Optimize
§ Brainstorm
§ Experiment is the four factors which takes you to the top rank.

Design:
Designing is the major part of the Google adwords. Decide the layout of your ad that will be appearing. Selecting the keywords and title tags should be analyzed very deeply. While selecting the text you should be very careful that your text ad should attract, only the targeted audience. As Google adwords comes under the sponsored links many of the user will click that ad with out knowing the purpose. Hence to avoid this type of practices, your text ad should describe about your product and its functionalities in a simple words. Before step in to the Google adwords just read all the guidelines which are framed by Google to make its customer comfort.

Optimize:
Optimizing the Google’s suggested cost per click should be avoided instantly. While optimizing the cost per ad many advertisers were much confused, advertiser fails to understand the click through rate affects their position to the same degree as how much they spent for pay per click. As soon as entering the Google Adwords advertisement you should balance yourself about the keyword and it’s pricing in place. Allow your adword campaign run for some time, and after analyzing the daily reports just take care which keyword are leading to sales or enquiries.

Brain Storm:
Write all possible keywords and phrases before entering in to your campaign. Highly concentrated will bid high price, making all your click-through expensive. The often useable phrases have to be concentrated much in order to get the very high traffic which turns in to sales.

Experiment:
Experimenting the instant campaign result is very important. Continuous statistics performance results should be calculated. Even if your adwords are working well for your business, constant monitoring should be important. When your competitor finds the key hole of your business then they will tap your business technique. As a business person you should be always two steps before of your competitor.

Future of Indian IT Industry

The current scenario in the IT industry of India and the tremendous growth registered in recent years has generated much optimism about the future of the Indian Information technology industry. Analysts are upbeat about the huge potential of growth in the Information Technology industry in India.

The major areas of benefit that the future growth in the IT industry can generate for the Indian economy are -

Exports - The IT industry accounts for a major share in the exports from India. This is expected to grow further in coming years. The information technology industry is one of the major sources of foreign currency or India.

Employment - The biggest benefit of the IT industry is the huge employment it generates. For a developing country like India, with a huge population, the high rate of employment in the IT sector is a big advantage. The IT industry is expected to generate employment of 2.2 million by the end of 2008 which is expected to increase significantly in coming years.

FDI (Foreign Direct Investment) - High inflow of FDI in the IT sector is expected to continue in coming years. The inflow of huge volumes of FDI in the IT industry of India has not only boosted the industry but the entire Indian economy in recent years.

The Nasscom- McKinsey report on the IT industry of India projects that the Indian IT industry will reach 87 billion US Dollars by the end of 2008. 2.2 million Employment is expected to be created in the IT industry according to this report. The report also projects 50 billion US Dollars of IT exports from India by the end of 2008.

Software exports from India are expected to grow in coming years. New markets for software exports from India have opened up in the Middle East, South and Southeast Asia, Africa, and Eastern Europe. The reputation that India has earned as a major destination for IT outsourcing has opened further possibilities. Many developing countries are now using the Indian model for growth in the IT sector.

Another important area of future growth for the IT industry of India is the domestic market. While exports dominate the IT industry at present, there is huge scope of growth in the domestic market which can be tapped in the future.

The US recession has had its share of negative impacts on the Indian IT industry. However, the industry has faced the challenges posed by the global market and is sustaining its rate of growth. The focus for the future is to ensure that the benefits of the IT industry percolate to the grassroot levels.

Adword & Adsense Just For Us !!!!!!!!!

Although website owners need not pay to join the program they still get paid for each click received by the ads shown on their site or for the every thousand times a specific ad appears on the website. This is why AdSense is called a pay-per-click and pay-per-impression program.Keyword Targeting and Site-Targeted AdvertisingAs mentioned earlier, Adwords and Adsense are two sides of the same coin. For both programs to work they need the other. Adsense affiliates need the data provided by Adwords advertisers to be able to display relevant ads in their websites. But how does Google know which ads are relevant? How does Google match the ads to the websites?In their Adsense FAQ, Google answered the question. According to Google they use Google search and page-ranking technologies to deliver the ads to the websites. Google matches advertisers and websites using two different techniques - keyword targeting and site-targeted advertising. Ad Words is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007). Ad Words offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The Ad Words program includes local, national, and international distribution. "Let’s see if I have this right. Google places links to other people’s web sites on my site and they pay me for each hit. WHY? What’s in it for Google? How does Google know if the hits are coming from me…just to increase my check from them?” If you look down the right margin on this page, then again at the bottom (and probably several more locations as well) you'll see links grouped together with a small tag line at the bottom that says, "Ads by Google". I have reserved these spaces and use a Google AdSense component to display these links to other people's web sites. In return for letting they use my screen "real estate" Google pays me a few cents per link clicked. That's pretty much how AdSense works...in a nutshell. But now the better question of Why? What's in it for Google?
Ad Sense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites.Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google is also currently beta-testing a cost-per-action based service
Google Adwords and Adsense are two sides of the same coin. They work hand in hand to deliver targeted ads to prospective customers and create revenue for advertisers, website owners, and of course – Google.Adwords is a targeted ad system offered by Google to advertisers. Advertisers submit a list of keywords or phrases for their ads, which triggers them to be shown on a website or in Google's search engine results pages (SERPs). Advertisers pay Google for each click the ads generate.Adsense, on the other hand, is an ad serving program that allows website owners to unobtrusively display relevant text, image and, more recently, video advertisements on their sites. It is also a way for website owners to add Google search in their websites and to earn money by displaying ads on the search results pages. The ads posted on each site are administered by Google and creates revenue for the website owner. The choice as to which technique will be used in the matching process is up to the advertiser.Keyword TargetingKeyword targeting uses keywords or key phrases to match the ads to websites. Google compares the keywords to the content in a website and decides whether the ads will be relevant the site's visitors. However, Google matches the ads to the websites not only using the simple keyword matching described above but also using a complicated algorithm that factors in keyword analysis, word frequency, font size, and the overall link structure of the web. What that algorithm is, of course Google will not tell.Site-targeted AdvertisingSite-targeted advertising is an option Google offers to its advertisers. In site-targeted advertising advertisers are allowed to pick the sites that they want their ads to appear in. This site-targeted advertising option is beneficial for advertisers who know their target audience and the sites they regularly visit. This option does not use the complicated algorithm used in keyword matching. Instead it simply matches the ads to the websites as requested by the advertisers in a straightforward manner. This option is just as effective as the keyword matching option if the advertiser was able to choose the best sites for them to appear. Best being sites whose majority of visitors belongs to the advertisers' target audience.The Need for More Websites as Advertising HostsAdsense and other targeted advertising systems have proven to be very effective and are so popular nowadays that there is a need for more available advertising spots in websites accommodate the number of Adwords advertisers. There are many websites out there willing to profit from ads but since Google is after quality and relevance, not just any site will. There is a need for good web pages to serve as advertising host. A good web page means that the web page has rich content and also has a lot of traffic or visitors. Even if a website has good content but generates little traffic it would not be a good advertising host since the ads will be seen only by a few. A website with lots of traffic but crappy or questionable content is also not to Google's taste since they have standards to maintain to ensure quality. Quality websites like that which is still not Adsense affiliates are getting increasingly hard to find. Because of this, Google came up with a new method that will aid in the discovery of such sites. The new method will then be used by Google to help them present new quality sites to their Adword advertisers who want the option of site-targeted advertising.Google's New MethodLast May 4, 2006 a new patent filed by Google entitled Determining prospective advertising hosts using data such as crawled documents and document access statistics (US Patent Application 20060095322) was published. The patent listed Timothy Matthew Dierks as inventor. The patent describes the new method that Google will use, or most probably is using already, to help discover new websites and web pages that can serve as advertising hosts for their Adwords ads. The method will be used for three basic purposes as summarized by William Slawski on his article Google on Improving Adsense/Adwords. The three basic uses are:1. Accepting websites as advertising sites/hosts2. Scoring the web pages in terms of expected page views and ad revenue per page view3. Sorting the documents based on their scoresAfter sorting the documents based on their scores the viable web pages will then be presented to advertisers for their consideration. Websites and/or pages chosen by the advertisers will then be used as their ads host.Some of the information that will be presented by Google about the web pages to help advertisers make their choice are:1. Features of the web page2. Content on the web page3. Information about the web page (i.e. host)4. Importance or quality of a web page5. Characteristics of the web pages' visitors6. Absolute position of the ad in the web page and its position relative to the other ads on the page7. Absolute size of the ad and its size relative to the other ads8. The ad's color9. The number of other ads that will be running on the page10. The types of other ads that will run on the page.

"SEO" Life of Web World

Whether you’re a marketer at a large Fortune 500 company or a small business, search engine optimization (SEO) can be one of the most cost-effective tools for reaching a broader audience and increasing online sales. A solid and persistent search engine optimization program can increase search visibility for many types of content affecting the bottom line: sales, customer service, recruiting, public and investor relations.These are challenging economic times calling for prudent marketing decisions. Search industry, business and analyst publications agree: search marketing is recession proof, or at least recession resistant. To make sure your SEO program investment yields effective and efficient marketing results, keep the following tips in mind:Have you ever been “burned” by an e-Book? Are you jaded by FREE reports that provide little more than statistics and a call to action from another firm that promises “top placement in Google FAST!”Search Engine Optimization (SEO) can be defined as the process of increasing the rank of a web site for search engine results while a specific key word is being searched, therefore to increase the volume of traffic to the web site. The higher the website gets ranked the greater the probability of the site being visited. Strengths & Limitations of SEO: Cost effective: No per click charge. So for highly popular keywords, it may be cost effective. Only SEO company will charge their fees. Credibility: Most of the visitors arrive at a website after finding it through search engines. So if your site is listed on top of search results, online users place a higher amount of trust in your site. Therefore it is easier to convert those visitors into customers. Click through rate: Nearly 70 percent of Internet users click on natural listings, versus 30 percent on paid listings. Organic links are perceived as unbiased, therefore more credible than paid links. Moreover, organic search results gather up to six times more clicks than paid advertising. Visibility: Natural listings are more visible than the paid listings on right side of a page, when results showed while a specific search was made. Limitations: Limited targeted keywords: There is a limit to the number of search terms a website may target in accordance to the number of pages involved. We cannot focus on more number of keywords as in PPC. Time consuming: Time to get your site listed on top of the natural listings depends on competitiveness of your targeted keywords, age of your website, quality of the content etc. therefore takes time to gain good rankings in the natural search listings and bring traffic to your web site. Geographic targets: It’s difficult to place your site on top position only for particular geographic location where your targeted customers are located, as the results displayed for a specific keyword will be same all over the world. Flexibility: SEO does not give flexibility as with PPC such as landing page, speed, multiple ads and geographical targets by IP location. When to use SEO: SEO is suitable for Those websites whose business requires global promotion, not confined to any particular geographic location. · Those that require long term visibility and can wait a bit of time to see their website listed on top of the natural search results for specific targeted keywords. · A well designed website with a good content will get more profit out of SEO compared to PPC.

Future Strenghth of Indian Inernet

It is our premise that the Internet will make a important gift to the quality of life in developing nations. Since approximately 38 percent of the global population lives in China or India, the progress of the Net in those nations deserves careful study and deliberation. We conducted a study of the state of the Internet in China and India during the summer of 1998 and found much that is typical of rising nations in both.
The paper begins with a judgment of the state of the Chinese and Indian Internets along six scopes. India joined the Internet before China, but the Chinese Internet rapidly caught or surpassed India on each of our dimensions. We offer explanations of this condition by comparing formative factors in telecommunication transportation, human resources, equipment and the economy, and government interest and support. In spite of common claims that the Internet will erode national dominion, government interest and support is seen to be significant both directly and indirectly through its power on the other factors. Both governments are now committed to the Internet, and we examine altering government roles, primarily the acceptance of a ruthless Action Plan in India and the consolidation of two key ministries in China. The Indian Action Plan addresses each of our six dimensions, and is designed to raise India to the level of information technology (IT) superpower. The impact of Chinese consolidation is less clear, but will also be important in determining the future of the Internet there. We conclude with a conversation of sources of hesitation.

We believe that World Wide Web (www) and Internet will change every thing we think and know of doing business. We have seen the Rising POWER of GOOGLE for any thing Online and FACEBOOK for any thing in Social Networking, same way we will continue to see new technologies and new capabilities in the realm of INTERNET across Global impacting us on a daily basis. Which country will dominate? You don’t need to be a genius to answer that. Naturally, it will be America, China and India in that Order till 2015 and India, China and America in reverse order by 2025. No, it is not an emotional point but simple facts. India, China and America will see the rise in their migrant population @ the average rate of 3-5% for next 18 Yrs before it will start declining. Currently only a tiny 50 million Indians are active Web user against the giant population of over 1000 million plus vis-à-vis 145 million in United States (with Population of only 300 million) . So it is not hard to predict the future once India achieves the potential penetration of Computers / Internet & Mobile (CIM) users across strata of society. An interesting article by Daniel Sorid appeared in NYT today, talking about Mr Ram Prakash Hanumanthappa and his endeavors to increase the reach and infiltration of Internet in INDIA by making it more regional and relevant. Will Computers and Internet in Regional Indian Languages be the answer for that growth?