Future of Indian IT Industry

The current scenario in the IT industry of India and the tremendous growth registered in recent years has generated much optimism about the future of the Indian Information technology industry. Analysts are upbeat about the huge potential of growth in the Information Technology industry in India.

The major areas of benefit that the future growth in the IT industry can generate for the Indian economy are -

Exports - The IT industry accounts for a major share in the exports from India. This is expected to grow further in coming years. The information technology industry is one of the major sources of foreign currency or India.

Employment - The biggest benefit of the IT industry is the huge employment it generates. For a developing country like India, with a huge population, the high rate of employment in the IT sector is a big advantage. The IT industry is expected to generate employment of 2.2 million by the end of 2008 which is expected to increase significantly in coming years.

FDI (Foreign Direct Investment) - High inflow of FDI in the IT sector is expected to continue in coming years. The inflow of huge volumes of FDI in the IT industry of India has not only boosted the industry but the entire Indian economy in recent years.

The Nasscom- McKinsey report on the IT industry of India projects that the Indian IT industry will reach 87 billion US Dollars by the end of 2008. 2.2 million Employment is expected to be created in the IT industry according to this report. The report also projects 50 billion US Dollars of IT exports from India by the end of 2008.

Software exports from India are expected to grow in coming years. New markets for software exports from India have opened up in the Middle East, South and Southeast Asia, Africa, and Eastern Europe. The reputation that India has earned as a major destination for IT outsourcing has opened further possibilities. Many developing countries are now using the Indian model for growth in the IT sector.

Another important area of future growth for the IT industry of India is the domestic market. While exports dominate the IT industry at present, there is huge scope of growth in the domestic market which can be tapped in the future.

The US recession has had its share of negative impacts on the Indian IT industry. However, the industry has faced the challenges posed by the global market and is sustaining its rate of growth. The focus for the future is to ensure that the benefits of the IT industry percolate to the grassroot levels.

Adword & Adsense Just For Us !!!!!!!!!

Although website owners need not pay to join the program they still get paid for each click received by the ads shown on their site or for the every thousand times a specific ad appears on the website. This is why AdSense is called a pay-per-click and pay-per-impression program.Keyword Targeting and Site-Targeted AdvertisingAs mentioned earlier, Adwords and Adsense are two sides of the same coin. For both programs to work they need the other. Adsense affiliates need the data provided by Adwords advertisers to be able to display relevant ads in their websites. But how does Google know which ads are relevant? How does Google match the ads to the websites?In their Adsense FAQ, Google answered the question. According to Google they use Google search and page-ranking technologies to deliver the ads to the websites. Google matches advertisers and websites using two different techniques - keyword targeting and site-targeted advertising. Ad Words is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007). Ad Words offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The Ad Words program includes local, national, and international distribution. "Let’s see if I have this right. Google places links to other people’s web sites on my site and they pay me for each hit. WHY? What’s in it for Google? How does Google know if the hits are coming from me…just to increase my check from them?” If you look down the right margin on this page, then again at the bottom (and probably several more locations as well) you'll see links grouped together with a small tag line at the bottom that says, "Ads by Google". I have reserved these spaces and use a Google AdSense component to display these links to other people's web sites. In return for letting they use my screen "real estate" Google pays me a few cents per link clicked. That's pretty much how AdSense works...in a nutshell. But now the better question of Why? What's in it for Google?
Ad Sense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites.Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google is also currently beta-testing a cost-per-action based service
Google Adwords and Adsense are two sides of the same coin. They work hand in hand to deliver targeted ads to prospective customers and create revenue for advertisers, website owners, and of course – Google.Adwords is a targeted ad system offered by Google to advertisers. Advertisers submit a list of keywords or phrases for their ads, which triggers them to be shown on a website or in Google's search engine results pages (SERPs). Advertisers pay Google for each click the ads generate.Adsense, on the other hand, is an ad serving program that allows website owners to unobtrusively display relevant text, image and, more recently, video advertisements on their sites. It is also a way for website owners to add Google search in their websites and to earn money by displaying ads on the search results pages. The ads posted on each site are administered by Google and creates revenue for the website owner. The choice as to which technique will be used in the matching process is up to the advertiser.Keyword TargetingKeyword targeting uses keywords or key phrases to match the ads to websites. Google compares the keywords to the content in a website and decides whether the ads will be relevant the site's visitors. However, Google matches the ads to the websites not only using the simple keyword matching described above but also using a complicated algorithm that factors in keyword analysis, word frequency, font size, and the overall link structure of the web. What that algorithm is, of course Google will not tell.Site-targeted AdvertisingSite-targeted advertising is an option Google offers to its advertisers. In site-targeted advertising advertisers are allowed to pick the sites that they want their ads to appear in. This site-targeted advertising option is beneficial for advertisers who know their target audience and the sites they regularly visit. This option does not use the complicated algorithm used in keyword matching. Instead it simply matches the ads to the websites as requested by the advertisers in a straightforward manner. This option is just as effective as the keyword matching option if the advertiser was able to choose the best sites for them to appear. Best being sites whose majority of visitors belongs to the advertisers' target audience.The Need for More Websites as Advertising HostsAdsense and other targeted advertising systems have proven to be very effective and are so popular nowadays that there is a need for more available advertising spots in websites accommodate the number of Adwords advertisers. There are many websites out there willing to profit from ads but since Google is after quality and relevance, not just any site will. There is a need for good web pages to serve as advertising host. A good web page means that the web page has rich content and also has a lot of traffic or visitors. Even if a website has good content but generates little traffic it would not be a good advertising host since the ads will be seen only by a few. A website with lots of traffic but crappy or questionable content is also not to Google's taste since they have standards to maintain to ensure quality. Quality websites like that which is still not Adsense affiliates are getting increasingly hard to find. Because of this, Google came up with a new method that will aid in the discovery of such sites. The new method will then be used by Google to help them present new quality sites to their Adword advertisers who want the option of site-targeted advertising.Google's New MethodLast May 4, 2006 a new patent filed by Google entitled Determining prospective advertising hosts using data such as crawled documents and document access statistics (US Patent Application 20060095322) was published. The patent listed Timothy Matthew Dierks as inventor. The patent describes the new method that Google will use, or most probably is using already, to help discover new websites and web pages that can serve as advertising hosts for their Adwords ads. The method will be used for three basic purposes as summarized by William Slawski on his article Google on Improving Adsense/Adwords. The three basic uses are:1. Accepting websites as advertising sites/hosts2. Scoring the web pages in terms of expected page views and ad revenue per page view3. Sorting the documents based on their scoresAfter sorting the documents based on their scores the viable web pages will then be presented to advertisers for their consideration. Websites and/or pages chosen by the advertisers will then be used as their ads host.Some of the information that will be presented by Google about the web pages to help advertisers make their choice are:1. Features of the web page2. Content on the web page3. Information about the web page (i.e. host)4. Importance or quality of a web page5. Characteristics of the web pages' visitors6. Absolute position of the ad in the web page and its position relative to the other ads on the page7. Absolute size of the ad and its size relative to the other ads8. The ad's color9. The number of other ads that will be running on the page10. The types of other ads that will run on the page.

"SEO" Life of Web World

Whether you’re a marketer at a large Fortune 500 company or a small business, search engine optimization (SEO) can be one of the most cost-effective tools for reaching a broader audience and increasing online sales. A solid and persistent search engine optimization program can increase search visibility for many types of content affecting the bottom line: sales, customer service, recruiting, public and investor relations.These are challenging economic times calling for prudent marketing decisions. Search industry, business and analyst publications agree: search marketing is recession proof, or at least recession resistant. To make sure your SEO program investment yields effective and efficient marketing results, keep the following tips in mind:Have you ever been “burned” by an e-Book? Are you jaded by FREE reports that provide little more than statistics and a call to action from another firm that promises “top placement in Google FAST!”Search Engine Optimization (SEO) can be defined as the process of increasing the rank of a web site for search engine results while a specific key word is being searched, therefore to increase the volume of traffic to the web site. The higher the website gets ranked the greater the probability of the site being visited. Strengths & Limitations of SEO: Cost effective: No per click charge. So for highly popular keywords, it may be cost effective. Only SEO company will charge their fees. Credibility: Most of the visitors arrive at a website after finding it through search engines. So if your site is listed on top of search results, online users place a higher amount of trust in your site. Therefore it is easier to convert those visitors into customers. Click through rate: Nearly 70 percent of Internet users click on natural listings, versus 30 percent on paid listings. Organic links are perceived as unbiased, therefore more credible than paid links. Moreover, organic search results gather up to six times more clicks than paid advertising. Visibility: Natural listings are more visible than the paid listings on right side of a page, when results showed while a specific search was made. Limitations: Limited targeted keywords: There is a limit to the number of search terms a website may target in accordance to the number of pages involved. We cannot focus on more number of keywords as in PPC. Time consuming: Time to get your site listed on top of the natural listings depends on competitiveness of your targeted keywords, age of your website, quality of the content etc. therefore takes time to gain good rankings in the natural search listings and bring traffic to your web site. Geographic targets: It’s difficult to place your site on top position only for particular geographic location where your targeted customers are located, as the results displayed for a specific keyword will be same all over the world. Flexibility: SEO does not give flexibility as with PPC such as landing page, speed, multiple ads and geographical targets by IP location. When to use SEO: SEO is suitable for Those websites whose business requires global promotion, not confined to any particular geographic location. · Those that require long term visibility and can wait a bit of time to see their website listed on top of the natural search results for specific targeted keywords. · A well designed website with a good content will get more profit out of SEO compared to PPC.

Future Strenghth of Indian Inernet

It is our premise that the Internet will make a important gift to the quality of life in developing nations. Since approximately 38 percent of the global population lives in China or India, the progress of the Net in those nations deserves careful study and deliberation. We conducted a study of the state of the Internet in China and India during the summer of 1998 and found much that is typical of rising nations in both.
The paper begins with a judgment of the state of the Chinese and Indian Internets along six scopes. India joined the Internet before China, but the Chinese Internet rapidly caught or surpassed India on each of our dimensions. We offer explanations of this condition by comparing formative factors in telecommunication transportation, human resources, equipment and the economy, and government interest and support. In spite of common claims that the Internet will erode national dominion, government interest and support is seen to be significant both directly and indirectly through its power on the other factors. Both governments are now committed to the Internet, and we examine altering government roles, primarily the acceptance of a ruthless Action Plan in India and the consolidation of two key ministries in China. The Indian Action Plan addresses each of our six dimensions, and is designed to raise India to the level of information technology (IT) superpower. The impact of Chinese consolidation is less clear, but will also be important in determining the future of the Internet there. We conclude with a conversation of sources of hesitation.

We believe that World Wide Web (www) and Internet will change every thing we think and know of doing business. We have seen the Rising POWER of GOOGLE for any thing Online and FACEBOOK for any thing in Social Networking, same way we will continue to see new technologies and new capabilities in the realm of INTERNET across Global impacting us on a daily basis. Which country will dominate? You don’t need to be a genius to answer that. Naturally, it will be America, China and India in that Order till 2015 and India, China and America in reverse order by 2025. No, it is not an emotional point but simple facts. India, China and America will see the rise in their migrant population @ the average rate of 3-5% for next 18 Yrs before it will start declining. Currently only a tiny 50 million Indians are active Web user against the giant population of over 1000 million plus vis-à-vis 145 million in United States (with Population of only 300 million) . So it is not hard to predict the future once India achieves the potential penetration of Computers / Internet & Mobile (CIM) users across strata of society. An interesting article by Daniel Sorid appeared in NYT today, talking about Mr Ram Prakash Hanumanthappa and his endeavors to increase the reach and infiltration of Internet in INDIA by making it more regional and relevant. Will Computers and Internet in Regional Indian Languages be the answer for that growth?